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The EFFECT key mission will be to foster a public understanding of how research that is apparently far from reality or direct applications is actually needed to generate innovation which society will one day benefit from. The “visionary” element that is embedded in all FET projects will actually constitute a strategic driver in the deployment of the project, especially when conveying the key messages on what vision FET projects are helping to bring about.
Together the three project partners have set out to pick the most promising FET research outcomes and will turn these into compelling stories for the general public and targeted stakeholders. A FET community will thus be formed where citizens, policy-makers and investors alike will be able to learn, engage and inspire.