In one click
Our world is in turmoil from many different angles. The populism is rising, filter bubbles encourage extreme positions, and we face dwindling public trust in facts and expertise on virtually any subject. The role of media in all this has been extensively discussed; public opinion is increasingly formed online, based on content and narratives optimized for clicks rather than a balanced point of view and corroborating evidence. We also experience a political culture in which debate and decisions appeal to people’s emotions. Together with a fragmented, polarized public engagement and shortening attention spans, this challenges us to create new approaches, experiences and information technologies that entertain and educate at the same time.
Through its acceleration and residency programme, MediaFutures will support the creation of innovative products, services, processes and artistic experiences based on the use of data with the final aim of reshape the media value chain. This acceleration and residency program brings together training in pitching, use, analysis and protection of data, social innovation, entrepreneurship, ethical and legal aspects, public financing opportunities, as well as technical support and infrastructure, contact with investors and equity free funding of up to 80,000 euros.