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There is a widespread lack of awareness of the potential benefits of data-driven innovation, particularly among SMEs. The large consumer online platforms have shown that data is an asset that directly translates to value, and this value can be multiplied by fusing data shared among stakeholders in a value chain. However, this creation of value which makes possible the Data Economy is profiting today only the so-called GAFAM empire organisations, particularly in B2C scenarios. However, there is ample scope for Europe, there is no standardised digital platform controlling the B2B market.
Greater awareness of successful business cases would give a boost to take-up growth.
REACH will support the generation of new data-fuelled products & services, drive the development of solid businesses, trigger revenue growth and foster the access to new funding rounds, by offering a full service pack consisted of: tech-training and experts, datasets, technological bricks for secure and trusted data value chains, computing infrastructures, business development training & coaches and up to €120k equity-free funding.