Many companies recognize the importance of innovation and develop R&D&I projects and innovative activities, but find it difficult to connect them with strategy, processes, organization, and financial resources. This priority of integrating innovation into the management of the company must also be combined with other relevant currents of change (digital transformation, social impact, competition for talent, etc.)
An appropriate innovation strategy allows these transformation challenges to be tackled in a coordinated and effective manner, from an integrated perspective.
The innovation strategy is a tailor-made suit, customised for each company, which allows:
A connection to the innovation ecosystem (open innovation).
The understanding of changing trends that will affect your business, and proactive reaction.
The shifting of concepts to their practical implementation, connecting R&D and business.
The exercise of resilient leadership, maintaining the purpose of your organization in a changing context.