INNOVATION STRATEGY

Zabala Office

INNOVATION STRATEGY

How to connect strategy to innovation?

Many companies recognize the importance of innovation and develop R&D&I projects and innovative activities, but find it difficult to connect them with strategy, processes, organization, and financial resources. This priority of integrating innovation into the management of the company must also be combined with other relevant currents of change (digital transformation, social impact, competition for talent, etc.)

An appropriate innovation strategy allows these transformation challenges to be tackled in a coordinated and effective manner, from an integrated perspective.

Our Approach

The innovation strategy is a tailor-made suit, customised for each company, which allows:

01
A connection to the innovation ecosystem (open innovation).


02
The understanding of changing trends that will affect your business, and proactive reaction.


03
The shifting of concepts to their practical implementation, connecting R&D and business.


04
The exercise of resilient leadership, maintaining the purpose of your organization in a changing context.

+30
years of practical experience in innovation consultancy in the company
2008
year of approval of the latest version of the Oslo Manual.
2019
year of approval of ISO 56000 (Innovation Management)
+40%
of companies find it difficult to prioritise innovation (INE 2019)
Guillermo Dorronsoro