
Opinion
BOOSTING INNOVATION
Bridging the R&I Divide: the imperative of the Widening Programme

Ana Luisa Matias
Consultant in European projects
EU POSITIONING SERVICE
Our expert, Marcos Jareño, presents the added value of Zabala Innovation’s EU positioning, a service led by our Brussels-based team of experts with extensive field experience in the EU-funded programmes’ ecosystem
International Business Development
Whether you have recently decided to get involved in the Research and Innovation EU-funded programmes environment or you already have experience in participating in European projects, Zabala Innovation’s EU positioning service will help you establish your organisation as a partner of choice among the entities leading the most ambitious innovative projects in the EU.
Zabala Innovation is a leading international consulting firm specialised in innovation strategy and R&D&I funding. With more than 36 years of experience in EU-funded programmes and a team of more than 400 experts located in 12 different offices, it supports organisations in their innovative drive to turn it into the key factor of their competitiveness.
Our Brussels office has accompanied organisations in their journey across the EU-funded programmes’ environment since 2003. Currently composed of a team of 16 international experts, one of the services we provide is the EU positioning. Our presence in the capital of the EU, our dynamic collaboration with European institutions in the management of several initiatives, our experience in EU project funding and our presence at key events provide us with unique expertise and substantial competitive advantage to efficiently advise and position our clients.
The Research and Innovation EU programmes bring together the most innovative, competitive and excellent organisations across the continent and represent a unique opportunity to transform ambitious ideas into funded projects that will pave the way to overcoming the complex challenges of today and tomorrow.
Identifying and understanding the most suitable funding opportunities is just a part of the game. Finding the best possible partners to collaboratively implement those projects is also crucial. As it happens in any domain, a series of key players lead the way, having acquired extensive expertise in the definition of excellent consortia and projects.
Our long experience in the field has taught us that aspects like knowing these key players, learning about their interests and priorities and making them aware of ours, identifying previous similar experiences, establishing common trust, and showing dynamism when adapting to different scenarios, are crucial to be able to build collaborations with the most active and experienced actors of each sector and benefit from as many funding opportunities as possible.
Our active involvement in more than 50 ongoing projects and the submission of more than 200 European proposals per year, provide us with an excellent overview of the entire EU-funded programmes ecosystem.
Moreover, our presence in Brussels has taught us that being at the heart of the action grants us access to crucial intelligence and increases the opportunities to establish meaningful connections with key stakeholders. We do so on your behalf: our ultimate aim is to act as a representative of your organisation for all instances related to EU-funded programmes at the heart of the EU district in Brussels.
Becoming active in the EU projects domain requires a considerable investment in terms of time, financial and human resources. Therefore, organisations should avoid blindly jumping into this highly competitive environment and just hope for the best. Abraham Lincoln used to say: “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe”. Preparation and experience are key to success. For decades, Zabala Innovation has helped organisations to define effective strategies to position their businesses in strategic sectors of interest, bringing them together with their relevant leading actors and facilitating their inclusion in EU projects with the most active stakeholders.
The EU positioning service is meant to be a 1- to 2-year preparatory action for those organisations that want to become leading actors and in a near future, promote their own project ideas and build consortiums around them. For those cases in which the organisation does not have a representation in Brussels, Zabala Innovation Europe undertakes this role. If it already has a dedicated team in the field, our service significantly reinforces its activity. In the process, our approach enables us to bring multiple benefits to your organisation:
Brussels Office
International Business Development
Opinion
BOOSTING INNOVATION
Ana Luisa Matias
Consultant in European projects
Opinion
Scientific cooperation
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