Many companies recognise the importance of innovation in developing R&I projects and activities, but some find it challenging to develop the most efficient strategy, processes and organisational and financial resources. This priority of integrating innovation into a company’s management must also be combined with other relevant currents of change (digital transformation, social impact…).
An appropriate innovation strategy allows for these transformational challenges to be addressed in a coordinated and effective manner, from an integrated perspective. It is the link between the definition and development of new products or services and a company’s overall business strategy. With the appropriate innovation strategy, a company can integrate, into its business strategy, all the elements necessary to bring new products or services forward on the market.
We have a team of experts in Innovation Strategy, led by Guillermo Dorronsoro, Management Board Advisor at Zabala Innovation, who can help make the link between “Strategy” and “Innovation.”
Here are some tips on how to elaborate an effective innovation strategy:
30+
Years of practical experience in business innovation consulting
2018
Year of approval of the latest version of the Oslo handbook
2019
ISO 56000 approval year (Innovation Management)
40%
Of companies find it difficult to prioritise innovation (INE 2019)
1. Open Innovation
Connect with the innovation ecosystem (Open Innovation).
2. Trends
Understand the trends that will affect your business and react proactively.
3. Implementation
Move from concepts to practical implementation, connecting R&I and business.
4. Resilient
Exercise resilient leadership, maintaining your organisation's purpose in a changing context.
“Innovation is a key tool to overcome this crisis, it is a question of strategy. Does your organisation embrace 'change' naturally and systematically? That is the differentiator, the real mechanism of value creation.”
Guillermo Dorronsoro
Management Board Advisor / Executive Committee
How does innovation and productivity strategy come together?
The simplest thing to do is to ask yourself if you identify with these statements:
If so, your organisation could greatly benefit from an Innovation Strategy. Contact ZABALA Innovation for guidance and help in defining your organisation’s strategy.
What is ISO 56000?
ISO 56000, Innovation management is the fourth in an eight-part series of standards and other guidance documents, designed to help organisations use the correct terminology for innovation management and consistently communicate about their processes, achievements and learning paths.
It provides the vocabulary, concepts and fundamental principles of innovation management, and is useful for organisations that want to make their innovation management activities visible and credible.
Zabala Innovation assists private and public players in their search for and acquisition of public funding and has developed a methodology for accompanying and supporting national and European project coordinators.
We provide advice to activities that encourage innovation, aimed at promoting the development of new innovative markets from the demand side, through public procurement.
We are experts in European funding programmes, which provide the opportunity to finance the development and market access of your company's innovative projects.
News
Opinion
HORIZON EUROPE
Aritz Goñi
European Projects Manager
Publication
WATER FUNDING OPPORTUNITIES
Don't miss our publication with European topics and funding opportunities for water-related projects
The important thing is not to keep moving, but rather to know in which direction to go. Our 37% success rate proves that we know how to guide our clients.
We lead leading European projects and studies in different sectors, such as smart cities, energy and environment, ICT, biotechnology and open innovation. Our goal is to innovate and to create new paths within the European innovation ecosystem.
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