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Digital transformation has emerged as a fundamental phenomenon that has redefined the way societies, businesses and governments operate around the world, and Europe has been no exception to this technological revolution. Over the last decade, Europe has experienced a significant impact due to the massive adoption of digital technologies in various sectors and this is reflected in major European policies and funding programmes at both national and European level, which have been designed to help Europe’s citizens to take advantage of the digital revolution. 

Digital transformation in Europe will make it possible to harness digital technologies not only to ensure an optimal flow of information, but also to drive innovation, competitiveness and social progress. Key aspects of this transition include digital innovation, improving digital infrastructures, fostering a data-driven economy, enhancing digital skills and capabilities, and strengthening Europe’s autonomy and leadership in global digital standards.

New challenges in the digital area

Europe needs to continue to drive forward the twin green and digital transitions of recent years, encompassing social, technological, environmental, economic and political aspects in a cross-cutting manner. To this end, an imperative condition is a greater commitment by society to instigate the necessary changes that are indispensable for achieving these transitions.

Sectors such as the cloud, where large companies from third countries account for the lion’s share of the market, highlight the need to invest in and promote the transfer of European knowledge to the market. In this sense, public support in the form of technological investment and the promotion of European R&D&I is one of the main keys to developing Europe’s own technologies that will enable us to guarantee our autonomy and digital independence with respect to third countries while at the same time strengthening the competitiveness of our business fabric.

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Digital transformation, a key phenomenon

Digital transformation has emerged as a fundamental phenomenon that has redefined the way societies, businesses and governments operate around the world.

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Digital decade

Europe’s Digital Decade strategy for 2030 targets four main areas:


  • Enhancing digital skills, aiming for over 20 million ICT specialists and 80% basic digital skills for the population.
  • Promoting the digital transformation of businesses, targeting a 75% adoption rate of new technologies like AI, big data, and cloud infrastructure.
  • Strengthening secure and sustainable digital infrastructures, including semiconductor production, universal connectivity, proximity nodes, and quantum computing.
  • Digitizing public services, achieving 100% online services, including access to medical records and digital identification for all citizens.


Aligned with this strategy, initiatives like Horizon Europe’s Cluster 4, the Digital Europe programme, and partnerships in technology and infrastructure aim to position European industry as a global leader while respecting environmental boundaries. The Digital Europe programme focuses on five key areas—supercomputing, AI, cybersecurity, digital skills, and widespread digital technology adoption—to make Europe more environmentally friendly and digitally advanced.

However, the rise of generative AI presents both opportunities and challenges. While it can enhance business operations, it requires adapting infrastructures, training employees, and addressing ethical and privacy concerns. Strategic planning and collaboration between AI experts and business leaders are crucial for successful and sustainable digital transformation.

Our contribution to the digital area

Understanding the current dynamic and complex context of the digital area, at Zabala Innovation we have worked in an agile and open way to develop an intelligent platform, Kaila, which integrates data from the main European Open Data sources and, in a simple way and thanks to its powerful search engine.

In addition, Zabala Innovation is one of the companies approved by the EOI in the Activa Industria 4.0 programme, an initiative of the Ministry of Industry, Trade and Tourism that aims to promote the digital transformation of Spanish industry by increasing its growth potential and developing the local supply of digital solutions.