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FROM 'Z' TO 'A'

The ‘Innovation Dictionary’ of Zabala Innovation

Because innovation means turning things upside down, our dictionary goes from Z to A, rather than A to Z

  • 2020
  • Zabala Innovation
innovation dictionary zabala innovation

As innovation is related to the idea of turning things upside down, of giving them another approach to achieve better results, we have turned the alphabet upside down.

So we started with the letter Z, also the initial letter of Zabala Innovation, and ended with the letter A. A double meaning that we like, in a style manual that defines us. And that inspires us.

That’s why we have created this timeless publication, to share our vision of innovation with you.

We hope it inspires you too!

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