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Innovation Scoreboard 2020: Europe outperforms the US, but stays behind South Korea, Australia and Japan
The report shows Sweden as EU’s innovation leader and Portugal is promoted to the group of “strong innovators”
FROM 'Z' TO 'A'
Because innovation means turning things upside down, our dictionary goes from Z to A, rather than A to Z
As innovation is related to the idea of turning things upside down, of giving them another approach to achieve better results, we have turned the alphabet upside down.
So we started with the letter Z, also the initial letter of Zabala Innovation, and ended with the letter A. A double meaning that we like, in a style manual that defines us. And that inspires us.
That’s why we have created this timeless publication, to share our vision of innovation with you.
We hope it inspires you too!
Click on the button below to download this publication.
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The report shows Sweden as EU’s innovation leader and Portugal is promoted to the group of “strong innovators”
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