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EU Inc.
European start-ups and the promise of a unified legal framework

Frederico Martins
Senior innovation consultant
Start-ups
In an evaluation shaped by investor logic, projects must demonstrate the strength of their financial dimension
At a glance: the essentials of this article
In the EIC Accelerator, financial strength does not merely accompany innovation: it validates it. The programme assesses projects through a logic close to that of an investor and requires proposals to demonstrate not only technological potential, but also a genuine capacity to reach the market, grow and sustain their scale-up. That is why the business model, commercial forecasts, funding modality, co-financing, budget and preparedness for a possible due diligence process all form part of the same test of credibility.

EU Finance Knowledge Area consultant
In the EIC Accelerator, one of the European Union’s main funding instruments for start-ups and innovative SMEs with high potential, technology and the project’s ambition are the starting point, but they are not enough on their own. What really shows whether a proposal can move forward is its financial strength. Not because the programme places less importance on innovation, but because its aim is to accelerate scale-up, market entry and company growth, rather than fund R&D in isolation. That is why the evaluation incorporates a logic very close to that of an investor: it does not look only at the solution’s potential, but also at the company’s real ability to turn it into a business.
This perspective fits within a broader shift in European industrial policy, which is increasingly aimed at strengthening production capacity, reducing critical dependencies and narrowing the gap between technological demonstration and the market. In that context, the financial part of the proposal ceases to be an annex and takes on a central role. It is the element that must show that the project is not only interesting from a technological point of view, but also executable, fundable and scalable.
In practice, evaluators want to understand how an innovation will be transformed into a market opportunity. To do so, they examine the business model, revenue strategy and financial projections in detail, checking their consistency with the company’s route to market. It is also important that the total addressable market, the serviceable market and the obtainable market are aligned with the company’s commercial forecasts. It is not enough to present a large market; it is necessary to show that its sizing is consistent with the revenue plan and with the company’s actual capacity to deliver.
This aspect becomes even more important in an instrument that can combine grant and investment. In that context, the financial narrative makes it possible to verify quickly whether the promised impact rests on a solid foundation: whether there is a market willing to pay, whether the value proposition can be translated into value capture and whether the risks, including financial risks, have been identified and are being managed. In addition, scale-up must be presented as a viable and realistic stage in the company’s development, reflected in concrete variables such as sales growth, headcount expansion or, in the case of industrial companies, the increase in manufacturing assets.
One of the most frequent mistakes is to treat this section as though it could be built on a generic logic. It cannot. The financial architecture must respond to the funding modality chosen, whether grant only, blended finance or investment only. Each implies a different combination of resources, timing and expectations, and that must be reflected clearly in the proposal. In blended finance, this requirement is especially relevant, because the financial component must fit precisely with the work plan and with the maturity level of each activity.
Co-financing also plays an important role in that reading. The grant does not usually cover all of the project’s needs, so the company must explain where the additional resources will come from and how it will manage cash flow across the different milestones. When this section is well developed, it sends a clear signal of operational maturity. It is not simply a matter of justifying a need for funds, but of demonstrating that there is a consistent financial strategy to support the project’s development.
The same applies to the budget. In the EIC Accelerator, the grant component is implemented as a lump sum, so the budget must be aligned with the activities, resources and timetable. Its value lies not only in the accuracy of the figures, but also in what it conveys about the project: prioritisation, viability and control. A well-constructed budget reinforces the perception that the company knows what it wants to do, with what means and within what timeframe.
In cases of blended finance or investment only, moreover, the financial dimension does not end with the evaluation. Following a positive selection, a due diligence process and discussions with the EIC Fund and potential co-investors usually begin. For that reason, the financial information included in the application should not be designed solely to pass the evaluation, but also to support that later dialogue. When that foundation is not sufficiently prepared, the project can lose momentum even after having been selected.
For all these reasons, the financial section is often one of the areas in which a proposal is most visibly strengthened or weakened. Even with excellent technology, a project may fail to convince if the projections are not based on verifiable assumptions, if the budget does not match the work plan or if the scale-up is not properly financed. The EIC expects the company to understand its risks, be able to quantify them and present a credible plan for managing them.
In the EIC Accelerator, the financial dimension is, ultimately, the place where impact begins to translate into execution. It is what connects technological excellence with market traction, milestones with cash needs, and funding with growth. When that connection is well built, the proposal ceases to appear merely as a good innovative project and begins to be seen as a credible scale-up opportunity.

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