Walking together to Brussels, our challenge for the 2025 European Mobility Week

From September 16 to 30, we celebrate the European Mobility Week 2025, promoted by the European Commission under the motto “Mobility for All.” A campaign that invites us to reflect on how we move and to choose more sustainable, accessible, and healthier alternatives.

At Zabala Innovation, we’re celebrating in a very special way: we’ve set ourselves the goal of reaching 30 million steps in two weeks. That’s 22,500 kilometers—the same distance that separates our 12 offices from Brussels if they all set off together towards the heart of Europe.

An initiative born from the team itself

This challenge originates from the 2024 Mobility Week, when we asked our team for ideas to promote more sustainable mobility habits. One of them was a collective step challenge: a shared counter that would bring together individual efforts and display them as a single, common goal.

A year later, that idea has become reality. Each registered participant adds their steps through an app, and the global counter shows in real time how we’re advancing together.

13 offices, one shared destination

At Zabala Innovation we are now more than 570 people across 13 offices in Spain, Belgium, France, and Portugal. This step challenge symbolizes that diversity and, at the same time, the unity of a team that shares common goals.

Picture it: the teams from Alcoy, Lisbon, Paris, or Vigo walking, each from their own city, all arriving together in Brussels. A symbolic image that reflects exactly who we are: a diverse and international team that, when moving in the same direction, is capable of achieving great things.

The best part is that every step counts. It doesn’t matter if someone walks just a few hundred meters to the supermarket or turns their entire commute into a walk—those small, everyday actions add up to help us reach the goal.

This spirit is captured in the slogan that accompanies the entire campaign: Together, every step counts.

Walking for a better life

The challenge has an impact that goes beyond the symbolic. Walking means health: various scientific studies link 7,000 to 10,000 daily steps with improved physical and mental well-being, as well as lower cardiovascular risk.

And walking also means sustainability: every journey we take on foot replaces kilometers by car and helps reduce emissions. A small gesture that, multiplied by hundreds of people, becomes a real contribution.

A global counter that connects us

The shared counter turns each person’s steps into a common story. Day by day, we’ll see the global figure rise with the contributions of all our offices.

It’s our way of reminding ourselves that, even though we are in different cities and countries, we are walking together—to Brussels, to Europe, and to a shared sustainable future.