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Artificial Intelligence

How Chips JU is bringing AI closer to reality

At a glance: the essentials of this article

Edge AI is shifting artificial intelligence away from centralised cloud systems and into the everyday devices that surround us. By processing data locally, it delivers faster responses, stronger privacy and lower energy consumption, fully aligned with Europe’s regulatory and climate ambitions. With its long-standing strength in embedded systems and the momentum of Chips JU, Europe is uniquely positioned to lead this transition and turn world-class research into industrial capability.

Intelligence at the edge. Edge AI processes data where it is generated and enables instant, secure responses.
Lower energy, higher efficiency. Local computing reduces cloud traffic and cuts the environmental footprint.
Europe plays its strengths. The continent leverages its industrial base in embedded systems to lead decentralised AI.
Chips JU drives industrial uptake. The European initiative gives SMEs and start-ups the tools and infrastructure to test, prototype and scale new solutions.
From lab to real life. New Chips JU calls bring research closer to manufacturing and accelerate applications emerging at the edge.
Iñaki Armendariz

Iñaki Armendáriz

European Projects Consultant and JU Chips Expert

For years, the growth of artificial intelligence (AI) has relied on the cloud, centralised infrastructures capable of analysing enormous volumes of data. But that era is changing. AI is beginning to move into the objects we touch and use daily: cars, machines, sensors and medical devices. In short, into all the devices that make up our connected world. This quiet shift, known as Edge AI, is transforming the way we process data, design chips and develop sustainable technology.

Edge AI means data is processed where it is generated, not on a remote server. A car can recognise a pedestrian in milliseconds. An industrial robot can detect a fault before it becomes a problem. A medical device can monitor vital signs without sending private information anywhere else. It is smarter, faster and more secure. And it is also far better for the planet, as it avoids the huge energy costs of constantly sending data back and forth to the cloud.

Processing data locally through Edge AI aligns perfectly with the EU’s AI Act and Data Act, which set standards for the ethical use of data and artificial intelligence. It also reinforces the goals of the Green Deal, since decentralised computing consumes less energy and allows systems to optimise their own efficiency.

Europe as a leader of change

Europe now has a unique opportunity to lead this transformation. Unlike other regions dominated by cloud-computing giants, Europe’s strength has always been in embedded systems. The continent has a solid industrial base, a robust electronics ecosystem and a growing awareness that digital progress must also be sustainable and ethical.

This is precisely the vision driving the Chips Joint Undertaking (Chips JU), the European partnership created to strengthen the semiconductor value chain, from research to manufacturing. Its mission is simple yet ambitious: to ensure Europe can design and produce the chips that will power its digital and green future.

What is most compelling about Europe’s approach is not just the technology, but the philosophy behind it. In a world where data privacy, security and environmental impact face increasing scrutiny, Europe aims to show that there is another way to innovate. One that is human-centric, sustainable and trustworthy. In short, it is not only about making things smarter but making them better.

From the lab to real life

Turning this vision into reality will not be easy. Designing and producing AI-optimised chips is complex, costly and highly competitive. Europe will need to bridge the gap between its excellent research and large-scale manufacturing, the so-called “lab-to-fab” challenge.

This is where Chips JU is making the difference. Through shared design platforms, competence centres and pilot lines, it is giving innovators across Europe (especially SMEs and start-ups) access to the tools and infrastructure they need to test, prototype and scale new ideas. It is a collaborative model that is helping Europe turn scientific potential into industrial strength.

And the momentum does not stop there. This Wednesday, new Chips JU opportunities will open to further strengthen the European semiconductor ecosystem. These calls will focus on closing the gap between research and industrial deployment, scaling innovation through advanced manufacturing and integration, and supporting start-ups and SMEs along the way. Together, they aim to accelerate Europe’s path “from lab to fab”, ensuring that the intelligence developed in our research centres can thrive in real-world applications. Right at the edge, where it delivers the greatest impact.

A smarter, more sustainable future

Looking a few years ahead, it is easy to imagine how different things might be. Factories will learn to optimise their production in real time. Energy grids will autonomously balance renewable sources. Cars will communicate with each other to make roads safer. Medical devices will protect both our health and our privacy.

This is the world that Edge AI is making possible. And it is the future that Europe, through initiatives such as Chips JU, is determined to build. Because bringing intelligence to the Edge is not just about technology. It is about sovereignty, sustainability and people. It is about ensuring that the digital world we create reflects the values we believe in.

At Zabala Innovation, we help organisations navigate this evolving landscape, from understanding Chips JU priorities to developing strong, competitive proposals. If you are considering applying to the 2026 Chips JU calls, now is the moment to start shaping your consortium and your ideas.

Expert person

Iñaki Armendariz
Iñaki Armendáriz

Pamplona Office

European Projects Consultant and JU Chips Expert