Marta García

Marta García is a strategic innovation consultant at Zabala Innovation.

Marta has extensive professional experience and currently also serves as co-director of the Observatory for Foresight on Innovation, Technology and Digital Transition at the MESÍAS Institute for Brand Spain Intelligence. She is also a member of the Spanish National Foresight Association.

Marta holds a degree in Humanities and Audiovisual Communication and a Master’s degree in Leadership, Diplomacy and Intelligence from CEU San Pablo University (Spain). She has also completed business education at The Power MBA, as well as specialised studies in corporate communication, reputation management and applied strategic intelligence.

Between 2016 and 2022, she developed and led GIASP Intelligence & Strategy SL, a strategic consultancy focused on fostering strategic culture and organisational foresight implementation, as well as producing strategic reports. In addition, she has worked on the strategic coordination of public affairs activities at the Institute for Security and Culture in Madrid and was responsible for a pioneering strategic communication and strategic foresight project for the Spanish Ministry of Defence.