Go to international studies

Entorno - Support to R&I strategy and feedback to policy in the field of smart energy systems

2020-2021

tecnalia

The ENTORNO project aimed at offering companies advice and methodological tools that will allow them to understand and define an emerging business strategy based on the analysis and understanding of their business environment and their competitors. For the process of strategic understanding and definition of emerging strategy, a diagnosis of Innovation and Competitiveness of the profile of each company was carried out (and designed by ZABALA) that allows analysing and characterizing the situation of companies (knowledge of technologies, business environment, qualities, etc.).

Continuing, the business model canvas was developed with the company. This tool allows companies to reorder business models or part of them and propose them in a structured way.
For the content of Analysis and understanding of the new market and based on the SWOT analysis, a Technological Roadmap was developed, which tried to reflect the paths that will guide the company from its current position to the desired destination, and in the context of the strategy.

Together with the Roadmap, the results of a technological prospective analysis carried out by ZABALA were prepared and presented, with the aim of offering a vision of the potential impact that companies may be subjected.
A recognition of the company’s hidden assets was also elaborated, using: Value Curve, Eric Matrix and PEC Map. Finally, a competitive intelligence analysis was carried out with the organization, where information from the companies that were part of the competition was gathered and analyzed, in order to identify their strengths and weaknesses and thus anticipate the actions of the competitors.

Team involved

Our projects

We lead leading European projects and studies in different sectors, such as smart cities, energy and environment, ICT, biotechnology and open innovation. Our goal is to innovate and to create new paths within the European innovation ecosystem.

Discover all our projects

It's not about the sector, it's the about project

The important thing is not to keep moving, but rather to know in which direction to go. Our 37% success rate proves that we know how to guide our clients.

Areas of specialisation

How can we help you?

Our compass is our clients; our mission is to solve their problems, guiding them so that innovation becomes their key to competitiveness.

Get to know our services
contact